Eros Now, a leading over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation, a global entertainment company, today launched a wide slate of over 100 singles under the banner of Eros Now Music in the year 2021. The line-up includes singles from leading and upcoming Indian music sensations like Mohit Chauhan, Neeti Mohan, Akasa, Ankit Tiwari, Ustad Rashid Khan, King Qazi, Virus, Nooran Sisters. In addition, the label has unveiled its line-up for July, which includes more in mainstream, devotional and spiritual and healing series including ten singles featuring artists such as Shibani Kashyap, Adhyayan Suman.
The July line-up includes Punjabi singles Luck Shake by Veen Ranjha and Shibani Kashyap, a lively Punjabi track starring actor Govinda’s daughter Tina Ahuja, Achieve, a rustic track from Punjab’s Dil Ki Bhoomi by budding artist Indi Singh, The Hindi single includes an R&B track from Jab Se Dekha, Adhyayan Suman, two tracks from the devotional series – Om Namah Shivay and Hare Rama Hare Krishna and five 30-minute long tracks in Spiritual and Healing Space.
Commenting on the announcement of Eros International Media CEO Ka Kya Hai Kehna , Pradeep Dwivedi, CEO, Eros International Media said, “Our strong legacy in the motion pictures and music business continues to explore new avenues of growth. In these challenging times when millions of people are confined at home, music acts as a source of inspiration and entertainment. As a leading label, it is our responsibility to serve people with the best trending music across all genres. With this objective, we have appointed Rajitta Hemwani, a veteran and renowned leader in the music business, as the Business and Content Head for Eros Now Music. I am confident that our diverse line-up will entertain enthusiasts by creating opportunities for both established and budding artists to launch their music on our marquee label. ”
The name of Eros Music was changed
In January this year, the name of Eros Music has been changed to Eros Now Music. The label is committed to connecting the experience of its 28 million consumers, as well as engaging new audiences by actively launching hundreds of non-film hits by new and established artists across genres and geographies. Since then, the company has partnered with several streaming, radio and television platforms and launched music in Hindi and Punjabi with over 30 artists, including Sukhbir, Kanika Kapoor, Daler Mehndi, DJ Aqeel, Bhumi Trivedi and Bappi Lahiri. Including many new and talented singers.
Launching over 40 top-performing independent albums
Eros Now Music is leveraging its market understanding and data science lead research to plan the launch line-up. Since January this year, the label has already launched over 40 top performing independent albums. For example, the latest Punjabi song by popular Canadian artist Prabha Near under the Eros Now Music banner, ‘Good Morning Girl’, has been in the top three singles on the MTV Beats chart for six consecutive weeks.