Largest Bedding Company in North America Launches NYC Flagship Showroom

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Alok International, the U.S. subsidiary of the Mumbai-based textile company, is a diversified manufacturer of home textiles, garments, apparel fabrics and polyester yarns that are sold directly to manufacturers, exporters, importers, and some of the world’s top retailers, such as Walmart, Target, Kohl’s, Dillards and JC Penney.

On 24th march 2014, Alok International, Inc launched it’s new branch by unveiling a 17,000 square feet flagship showroom in the heart of New York City and it is going to be the largest bedding Company in North America. Indians in America can be proud of this achievement.

Usually the events like this by the Indian companies are filled by the presence of Indians in America. But this event was really different. Indians were less in number and majority of the attendees were from several other ethnic and cultural backgrounds. It shows the true international nature of Alok International, Inc.

The new shop is located at 105 Madison Avenue @ 30th Street in New York City. Event started by 5.30 PM and continued until 7.30 PM. Visitors stayed until 7.00 PM and one-on-one interview by the media with Mr. Arun Agarwal, the CEO of Alok International, Inc was held afterwards. Delicious snacks and drinks added a festive mood to the event.

In addition to a design studio, the two-story space will house the private label home textile collections of Kathy Ireland, Raymond Waites, Jessica McClintock and Trina Turk, just to name a few. Soon this shop will turn into a place of attraction in New York City. It is really worthy to make a visit to this shop and you will feel like buying stuff from the vast variety of collections available in the showroom.

This urban shop was crafted by renowned Japanese architect Fu Yokota and designed by Rei Diaz. The interior, sensitive to supporting the vibrant textiles, is a modern classic composed of neutral woods, textured surfaces and exotic stonework. Articulating the principles of Vastu, signifying the importance of floor layouts and movement of energy, the flagship is a design statement with that provides a serene energetic workspace.

(Photo credit Jose Pinto Stephen and Andy Chang)

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