{"id":620055,"date":"2022-07-26T10:37:24","date_gmt":"2022-07-26T14:37:24","guid":{"rendered":"https:\/\/www.malayalamdailynews.com\/?p=620055"},"modified":"2022-07-26T10:37:24","modified_gmt":"2022-07-26T14:37:24","slug":"aegon-lifes-revamped-website-designed-by-moonraft-offers-100-digital-experience-to-customers-setting-new-benchmark-for-the-industry","status":"publish","type":"post","link":"https:\/\/www.malayalamdailynews.com\/english\/620055\/","title":{"rendered":"Aegon Life\u2019s Revamped Website Designed by Moonraft Offers 100% Digital Experience to Customers; Setting New Benchmark for the Industry"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-620056\" src=\"https:\/\/www.malayalamdailynews.com\/english\/wp-content\/uploads\/2022\/07\/Aegon-Life-Website-by-Moonraft.png\" alt=\"\" width=\"800\" height=\"459\" \/>Thiruvananthapuram: <span lang=\"EN-IN\">\u00a0Moonraft<\/span>\u00a0Innovation Labs<span lang=\"EN-IN\">, the experience and innovation design arm of\u00a0<a href=\"https:\/\/www.ust.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.ust.com\/&amp;source=gmail&amp;ust=1658929614691000&amp;usg=AOvVaw3p4zSMn2LYAQ7_rbskcvk_\"><span lang=\"DE\">UST<\/span><\/a><\/span><b>,\u00a0<\/b>and a global experience design and innovation firm, recently revamped the website of\u00a0<b>Aegon Life<\/b>, India\u2019s leading digital life insurance company, to further enhance their digital proposition and customer experience.<\/p>\n<p><span lang=\"EN-IN\">\u00a0<\/span>To keep up with an increasingly growing digitally-savvy customer base, Aegon Life transformed its site to offer all retail products in a completely digital and do-it-yourself way, without requiring any document upload or visit to diagnostic center for medical examination. Moving towards a D2C pull-based distribution model required an intuitive digital experience with simplified product discovery. Aegon Life partnered with Moonraft to design and deliver this intuitive, digital-first experience for its consumers.<span lang=\"EN-IN\">\u00a0<\/span><\/p>\n<p><span lang=\"EN-IN\">\u201cWe recently redesigned our website to offer a next-gen experience to the digitally-savvy Indian customer. We are certain that the revamp, designed by Moonraft, will help to grow our digital presence not only in urban India but also in semi-urban and rural belt,\u201d says\u00a0\u00a0<\/span><b>Srinidhi Shama Rao, Chief Strategy Officer, Aegon Life Insurance Co.<\/b><span lang=\"EN-IN\">\u00a0<\/span><\/p>\n<div><span dir=\"RTL\" lang=\"AR-SA\">\u201c<\/span>We are thrilled to have been a part of<span lang=\"NL\">\u00a0Aegon<\/span>\u00a0Life\u2019s digital journey<span lang=\"EN-IN\">,\u201d\u00a0<\/span>said\u00a0<b>Smitha Suryaprakash, President,<\/b><b><span lang=\"EN-IN\">\u00a0Moonraft<\/span><\/b><span lang=\"EN-IN\">.\u00a0<\/span><span dir=\"RTL\" lang=\"AR-SA\">\u201c<\/span>Digital experiences in financial services need a fresh perspective, and we are confident that our understanding of human behavior coupled with our strong experience in the financial services industry will help Aegon Life Insurance gain a competitive edge through customer-centric digital experiences that drive online engagement.<span lang=\"EN-IN\">\u201d<\/span><\/div>\n<div><\/div>\n<div>To experience the brand new digital experience of Aegon Life Insurance, please visit\u00a0<span lang=\"EN-IN\"><a href=\"https:\/\/www.aegonlife.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.aegonlife.com&amp;source=gmail&amp;ust=1658929614691000&amp;usg=AOvVaw3t6XVSILQhJ4czhB_ZOIVM\">www.aegonlife.com<\/a>.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thiruvananthapuram: \u00a0Moonraft\u00a0Innovation Labs, the experience and innovation design arm of\u00a0UST,\u00a0and a global experience design and innovation firm, recently revamped the website of\u00a0Aegon Life, India\u2019s leading digital life insurance company, to further enhance their digital proposition and customer experience. \u00a0To keep up with an increasingly growing digitally-savvy customer base, Aegon Life transformed its site to offer all retail products in a completely digital and do-it-yourself way, without requiring any document upload or visit to diagnostic center for medical examination. Moving towards a D2C pull-based distribution model required an intuitive digital experience&hellip;<\/p>\n","protected":false},"author":22,"featured_media":620056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47748,48226],"tags":[],"class_list":["post-620055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-science-technology"],"_links":{"self":[{"href":"https:\/\/www.malayalamdailynews.com\/english\/wp-json\/wp\/v2\/posts\/620055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.malayalamdailynews.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.malayalamdailynews.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.malayalamdailynews.com\/english\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.malayalamdailynews.com\/english\/wp-json\/wp\/v2\/comments?post=620055"}],"version-history":[{"count":0,"href":"https:\/\/www.malayalamdailynews.com\/english\/wp-json\/wp\/v2\/posts\/620055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.malayalamdailynews.com\/english\/wp-json\/wp\/v2\/media\/620056"}],"wp:attachment":[{"href":"https:\/\/www.malayalamdailynews.com\/english\/wp-json\/wp\/v2\/media?parent=620055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.malayalamdailynews.com\/english\/wp-json\/wp\/v2\/categories?post=620055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.malayalamdailynews.com\/english\/wp-json\/wp\/v2\/tags?post=620055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}