Thiruvananthapuram: On Kerala Piravi Day, Tata Tea Kannan Devan, a brand deeply rooted in the soil of Kerala, launched a cinematic brand film capturing the state’s breathtaking natural beauty, rich cultural heritage, and deep sense of pride. Alongside the film, Kannan Devan introduced immersive 3D anamorphic installations and innovative outdoor displays across major cities in Kerala.
The installation at Lulu Mall, Thiruvananthapuram, brings symbolic elements from the brand film to life, offering visitors an awe-inspiring 3D experience of Kerala’s cultural icons. Meanwhile, the OOH (out-of-home) installations set up in Thiruvananthapuram, Kochi, Thrissur, and Kozhikode extend the spirit of Kerala’s pride and vibrancy across the state.
“Kannan Devan is not just a brand; it is an integral part of Kerala’s history. Our emotional connection with this land and its people is something we cherish deeply, and through this campaign, we aim to celebrate that bond,” said Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products.
