Dubai, UAE: Dr. Suhail Al Bastaki, Director of Happiness & Marketing Dept. at Union Coop, stated that the cooperative launched its annual “Back to School” promotional campaign coinciding with the start of the new school season, with its first campaign on August 12, 2022, offering a discount of more than 65% on hundreds of products and school based items, noting that the cooperative has allocated 3 back-to-school campaigns, as part of the package of initiatives launched by the cooperative for its customers on various occasions throughout the year.
He also indicated that the cooperative places the launch of community initiatives within its annual objectives to delight consumers, meet their requirements and provide them with high-quality products at competitive prices, to support and serve all social groups of all segments, in line with the nation’s economic and social goals. He pointed out that the annual “Back to School” campaign demonstrates the extent of the cooperative’s commitment to enhance and develop its customers’ shopping experience in all its branches located in various regions of Dubai.
He pointed out that the Back to School campaign this year is exceptional as it provides innovative goods for students to keep pace with the modern educational requirements, as it included hundreds of goods and products needed by all students, thereby helping continuously improve the level of options offered by the cooperative to consumers, especially students, teachers and schools.
He continued: The campaigns are launched in all branches of the cooperative in Dubai, coinciding with the return of students to schools, and include discounts of more than 65% and some of them up to 70%, noting that the cooperative invested quite a lot of money in the campaigns to reduce the prices of products and schools stationery.
He stressed that the cooperative enjoys a distinguished economic position and reputation at a national level, as it is fully committed to adopting innovative ways to expand the horizons of its business, initiatives and promotional campaigns per its strategies for growth, expansion and population spread, pointing out that its offers continue at the level of annual, seasonal, monthly or periodic weekly campaigns, thereby noting that the cooperative also provides back-to-school offers through the ‘Smart online store (App)’ as a part of its policy to make consumers happy.
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